How Much Will You Pay? Part Four

QUESTION: How come it’s easier to sell a $90k horse than a $1200 horse? ANSWER: Money, trainer’s influence, and the power of persuasion Lets face it, the industry is what it is because of the people who are involved. Horses are much like cars. People want the Ferrari, but can’t afford it, and there are just too few Ferraris out there. That, and those people really can’t handle a REAL Ferrari. But these buyers have mechanics (trainers) who can help... Read More